Majority Say Reporters Tried To Help Obama
November 6, 2008
As the presidential campaign comes to a close, a majority of voters (51%) say most reporters have tried to help Barack Obama win the presidency. Just seven percent (7%) think they tried to help John McCain.
Thirty-one percent (31%) say reporters have offered unbiased coverage, according to a new Rasmussen Reports national telephone survey. Ten percent (10%) are undecided.
Men are far more suspicious than women. Fifty-seven percent (57%) of male voters think reporters actively favored Obama, compared to a plurality of female voters (46%).
Eighty-four percent (84%) of Republicans and 51% of unaffiliated voters say reporters have tried to help Obama, but just 24% of Democrats agree. Nearly half of Democrats (49%) say reporters tried to be unbiased, and only 12% think they tried to help McCain.
Pluralities of those who voted early, those who say they are certain to vote and first-time voters say most reporters tried to help Obama, but, in a potentially troubling sign for McCain's candidacy, voters in all three categories poll below the 51% national average.
The number of those suspecting a media tilt toward Obama has grown since June when just 44% believed reporters would try to help Obama get elected. At that time 13% thought they would work for McCain's benefit.
Fifty-nine percent (59%) of likely U.S. voters now expect Obama to be elected president.
The final Rasmussen Reports daily Presidential Tracking Poll for Election 2008 shows Barack Obama with 52% of the vote while John McCain is six points back at 46%. One percent (1%) of voters say they'll select a third-party option while 1% remain undecided.
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Sixty-eight percent (68%) of voters continue to believe most reporters try to help the candidate they want to win, while 23% think most try to offer unbiased coverage. Nine percent (9%) are undecided. These numbers have been fairly consistent through the summer.
Again, men are more suspicious than women, Republicans and unaffiliated voters more so than Democrats.
Forty-seven percent (47%) also believe that most reporters would hide information that might politically hurt a candidate they wanted to win. Thirty-three percent (33%) don't agree, with 20% undecided.
This suggests why even though voters overwhelmingly believe politicians will "break the rules to help people who give them a lot of money," 55% believe media bias is more of a problem than big campaign contributions.
Fifty percent (50%) said in a survey in July that the media makes the economy look worse than it is. Obama has taken a steady lead over McCain since mid-September when Wall Street's problems began dominating the news.
Similarly, in a poll last month, nearly one out of three voters (32%) said this year's presidential race is more negative than most. But 74% also said the media reports more on negative campaigning than the issues.
Now 40% say this year's campaign was more negative than most. Only 12% think it has been more positive than usual, while 46% rate it about the same as most recent elections. Forty percent (40%) of Republicans and 46% of Democrats say the campaign has been more negative than most, but they have different explanations for it.
Eighty-three percent (83%) of Democrats say Obama has run the more positive campaign, while 66% of Republicans believe McCain has. Unaffiliated voters by a 53% to 25% margin rate Obama's campaign more positive than McCain's.
Fifty-three percent (53%) of all voters say Obama's has been the more positive of the two campaigns, compared to 32% who believe that of McCain's. Fifteen percent (15%) are undecided.
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This telephone survey of 1,000 Likely Voters was conducted by Rasmussen Reports on October 31, 2008. The margin of sampling error for the survey is +/- 3 percentage points with a 95% level of confidence.
Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information.
Source: Rasmussen Reports
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